5 Online Marketing Tools Every Small Business Owner Should Use

5 Online Marketing Tools Every Small Business Owner Should Use

Running a small business is hard work. Small business owners must service existing clients and find new clients. Luckily, technology has made it easier to find new clients by using a few simple online marketing tools.

As used here, “online marketing tools” refers to a wide variety of digital devices, services, products, or technologies that help small businesses manage the ways that they interact with potential clients. Read on to learn about five online marketing tools that can help small business owners grow their businesses more efficiently.

1. Tools for Your Website

Since 87 percent of customers search online before making a purchase, most marketing experts agree that a website is a business’s most important marketing tool. Businesses with current, vibrant websites show visitors that the business is competent, legitimate, and reliable. Conversely, outdated or incomplete websites send an unprofessional message. So, websites need fresh, regularly updated content.

It’s nearly impossible to maintain a reliable website without a content management system. A content management system is a portal that allows you to easily add content to your website without using code. Popular content management systems include WordPress, Joomla, or Squarespace. These and other content management systems are generally reasonably priced and are designed for users with little or no technical know-how.

2. Tools for Your Social Media Accounts

As mentioned in a prior post, social media is an essential marketing tool for today’s businesses. However, managing Twitter, Facebook, Pinterest, and Instagram posts can be overwhelming. Fortunately, there are a number of online tools that can help small businesses manage their social accounts. Tools like HootSuite, Buffer, and DrumUp allow users to schedule, share, and optimize their content across multiple social channels. Even better, most of these tools track your posts and let you know which posts perform particularly well.

3. Tools for Your Graphics

Because customers prefer content with visuals, successful businesses know that graphics matter. Graphics not only give your business a unique identity, they also give the written content on your website and social pages visual appeal. If you’re better at running a business than you are a drawing, online tools like PicMonkey where you can get graphic design templates sized just right for social. Canva, PiktoChart, and Stencil can help you create infographics and other visuals for your websites. Resources like Pablo, Pexels, and Pixabay offer free stock photos. Using graphic tools wisely will help your content shine.

4. Tools for Your E-Mail Outreach

Though email may seem outdated in the age of social media, nothing could be further from the truth. Email remains a vital tool for small businesses to contact and retain customers. Statistics show that for every dollar small businesses spend on email marketing, they receive 38 dollars in return. This stunning ROI proves that email remains a vital – and effective – marketing tool.

hough email marketing works, most small business owners cannot afford to spend hours collecting e-mail addresses, crafting e-mails, and sending messages. Luckily, online marketing tools like MailChimp, ConstantContact, and Drip will do everything but write the emails for you. These and other email marketing tools let your customers know about your latest news, products, and promotions.

5. Tools for Your Videos

Videos are the future of online marketing. Nearly three out of four customers prefer watching videos about products to reading about products. Video consumption rises 100 percent each year.  These statistics prove that your business should join the 80 percent of businesses that include videos in their marketing strategy.

Because videos are becoming increasingly popular, there are a number of online marketing tools designed to help businesses create video content. Tools like Viewbix, Slide.ly, and Animoto help users create web content for webpages and social channels. Using video creation tools can help you easily create videos that will generate new leads and more revenue.

Using available online marketing tools can make it easier to run a small business. However, since you are managing your business, let us manage your digital and social media needs. Social Channel Marketing Group team can help your small business. law firm, physician’s office, and non-profit by creating written content, managing your social media accounts, handling your email marketing, and managing your other digital marketing needs. Contact our team today for a free consultation.

Nareissa Smith
nareissas@gmail.com

Nareissa is an attorney and experienced writer who strives to exceed client expectations as Social Channel’s Digital Content Creator. After graduating law school with honors, Nareissa went on to teach writing courses at several law schools. As a result, she knows the rules of grammar inside and out. Nareissa adheres to the adage, “There is no such thing as good writing; there is only good editing.” When creating your content, Nareissa will painstakingly review all copy to ensure not only that it is error free, but also easily found and clearly understood by your intended audience. She will work tirelessly to guarantee that the content embodies your voice and message.

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