4 Easy Ways to Increase Engagement on Social Media

05 Jan 4 Easy Ways to Increase Engagement on Social Media

Using social media to engage your fans doesn’t have to be hard. In fact, social media engagement can be relatively easy depending on the tactics you choose to use and the types of content you share. Getting likes and followers is great, but what else can you do? We previously shared a few ideas to engage fans and followers on social media. Engaging with fans is a great way to increase your following, and some platforms make it easy to interact and create great customer experiences virtually through their social media platforms.

Engaging with your fan base is a great way to showcase your brand and tell them why you are unique. With businesses operating mostly online, the time spent with customers face-to-face is almost none at this point. Utilizing social media to create virtual face-to-face interaction can increase engagement and create positive customer experiences for your fans, making them loyal clients and customers.

Now, the problem is that some social media platforms are harder than others to stand out and engage fans. Often times, businesses feel pressured or the need to promote their social media accounts or posts in order to see an increase in engagement. So, what can you do to stand out on your social media platforms and increase engagement on your social media accounts? Here are four easy ways to increase engagement on social media.  

1. Post Regularly. Sharing posts consistently and regularly is the best way to get social media platform algorithms on your side. The more often you post, the more likely your content will land in the timeline of your social media fans. This means they are more likely to engage with your content. The more that your fans engage with your content, the more likely your content will land in the feed of your other social media fans. This will help you increase your engagement on your social media channels.
2. Live Stream/Videos
   • The types of content you post on social media can make a big impact and help increase engagement. Video has become increasingly popular in marketing strategies for all types of content. It’s highly effective in reaching an audience and keeping their attention. Video is also great visual content that any social media marketer will want to get comfortable creating and sharing.
   • Posting permanent videos is a great way to connect with your audience. Adding live streams is a great strategy to get your audience to tune in at once. They will love being able to interact with you and vice versa. You can engage with them via comments and during the video itself. It’s happening in real-time, so it’s as if you’re all together.
   • Promote your live stream in advance. You should advertise your Live Stream before going live, and do your best to generate excitement. Offer one time only content during the stream to get people tuning in. They won’t want to miss it!
3. Use a Social Takeover
   • Another trend on social media is for businesses to have a team member take over the company’s social media account for a day. The employee can share their own content, create Stories, and more. Like your live stream, be sure to promote the takeover and remind your fans on social media to tune in.
   • Letting other members of the team take over the account adds a human element and personalization to your business. This is also a fun way to get the team involved, as well as increasing engagement.
4. Create Contests
   • Everyone loves contests. Online contests are a great way to create buzz and get people engaged. Make sure the contest involves your business and products.
   • Create a hashtag and encourage engagement where your fans have to submit or react for an entry. For example, ask your audience to nominate somone who may be deserving of your services or to submit ideas for product names.
   • Keep entries simple. In order for online contests to be successful, you will want to keep entries simple. You’ll also want to review Terms and Conditions for all social media platforms to ensure your contest does not violate any of their rules.
   • Whoever wins will be sure to post about it and tag your business for all their followers to see, too! When they post about it on their own social media, their followers will see the hashtags and it will help to spread your business name to others.

Engaging with your fans on social media is a marketing strategy that you should implement now and it doesn’t have to be difficult. These four methods should help you create engagement with your current fans and followers. They can also help spread your name and business to others through current follower engagement spreading on their own platforms.

Need help?

If you want to develop a social media marketing strategy that is right for your business and you need help managing social media for your business, let us know. Contact us to schedule a complimentary consultation.